Taco Bell is winning at affordability. CNN gets a peek inside its test kitchen to find out how | CNN Business
Gabe RamirezJanuary 22, 2026 at 12:01 PM UTCCnn

While customers pull back spending at rivals, Taco Bell credits its value menu for consistent sales growth. CNN gets a look inside its test kitchen to watch the chain develop new value items that all retail under $3.
Source: CNN

